Factores y condicionantes en el proceso de elección de un medio escrito: Aplicación de un estudio empírico dal caso del periódico

El presente Estudio obedece a la necesidad planteada de conocer, tanto cuantitativa como cualitativamente, las características de la prensa diaria y sus condicionantes, en opinión de los lectores de la provincia de Valencia, analizando los mismos en el desglose de : Capital. Comarca de L'Horta. El periódico es un instrumento con tres vertientes claramente diferenciadas: a) Medio de información, b) Medio de comunicación de influencia sobre la opinión pública, y c) Marcado carácter social de pertenencia e integración social. El efecto activador del producto sobre el individuo, le confiere al periódico un papel de estímulo sobre el mismo. Es decir, el sujeto integra la información recibida como parte de su estimulación habitual, convirtiéndose en fuente de futuras actitudes o conductas. Este hecho, explica por ejemplo, la influencia genérica de los medios de comunicación social en la opinión y comportamiento de los individuos. El segundo nivel motivador del periódico, posee un marcado carácter social. El sujeto típico, se relaciona con distintos grupos sociales de índole diferente (laborales, personales, etc.), algunos de los cuales representan para él, auténticos grupos de referencia. En esas condiciones, el manejo de información, se configura como un auténtico símbolo de pertenencia a tales grupos. En consecuencia, el periódico, cobra el rango funcional de medio o instrumento relacional. En este mismo plano social, el lector es catalogado por sus círculos sociales, en categorías de clasificación social. El individuo que maneja información, o mejor que posee opinión, es valorado, catalogándose por asociación como persona integrada socialmente. Como extensión de este fenómeno, el periódico (al igual que ocurre con otros medios de comunicación social) proporciona al sujeto una fórmula de integración social, basada en la autopercepción de seguridad, a la vez que le prescribe gran parte de su "rol" como sujeto social. Finalmente, la complejidad del entorno con la subsecuente tasa de información que genera, desborda la capacidad de procesamiento de información del sujeto promedio. El periódico se erige en indicador o prescriptor, que marca la cantidad y cualidad de información relevante. Concluyendo, existen apreciables diferencias en la cuota de mercado de los diferentes tipos de prensa (regional o nacional) y de los distintos diarios y semanarios según se considere L Horta o la ciudad de Valencia, siendo en este último espacio donde mayores desequilibrios se dan entre las cuotas de penetración de los diferentes diarios

El mercado de la franquicia española: necesidad de valores culturales

El origen de las franquicias data de principios de siglo y hoy constituyen uno de los principales protagonistas del mercado. Esta fórmula guarda semejanzas con una gran empresa y sus sucursales y para su buen funcionamiento requiere una cultura empresarial común que genere sinergias. A continuación se expone un panorama general de las franquicias realizado en base a la contrastación de datos de una muestra de 288 de las 670 enseñas españolas que se han contabilizado en base a datos propios (1). Finalmente se describirá cómo y por qué puede y debe una enseña compartir y controlar una cultura comú[email protected]

Ética empresarial, globalización y dirección de recursos humanos.

[email protected] [email protected] mucho tiempo, ética y empresa han sido conceptos que se han movido en planos de la realidad distintos. Hoy en día la situación ha evolucionado. Congresos, conferencias y medios de comunicación se ocupan de nuevo de unir las palabras ética y empresa, en concreto al hablar de ética empresarial. Es a partir de este momento cuando se comienza a experimentar un proceso profundo y acelerado de cambios, sin precedentes en la historia de la humanidad. Este cambio es voraz, complejo, turbulento e imprevisible, que llega de forma avasalladora e impregna todos los segmentos de la sociedad. Tales mutaciones imprimen un dinamismo tecnológico y científico, y las consecuentes revisiones de valores, de forma jamás vista, que alcanzan en pleno nuestra vida cotidiana y el de las organizaciones empresariales.Ethics and companies have been two different concepts representing two different worlds for quite a long time. Nowadays this situation has developed. Congresses, conferences and even mass media make us think of these words, ethics and corporations, as two connected entities, especially by dealing with corporate ethics. From íhat momení on, we started going through a deep and hasty process of changes, unparalleled in the history of mankind. This was a fierce, complex, íroubled and unforeseeable change which overwhelmed ah levels of society. Those mutations provided a íechnological and scientific dynamism which derived in ihe changing of values in an unprecedented way. Those changes reached every single aspectof our daily life, as well as the activity of the organisations

Disseminating scientific research: a double-edged sword?

Practitioners rarely have the time or propensity to read scientific research, and scholarly researchers seldom write for non-academic audiences. Nevertheless, both groups would probably agree that researchers could solve many problems faced by practitioners and that research is important to guide practice. This article acknowledges scientists’ failure to communicate successfully with practitioners, and discusses the main differences between academic and practitioner-oriented journals in management and business related disciplines. Author guidelines of the most prominent journals that appeal to both academics and practitioners are reviewed and discussed. A thorough literature review is also conducted to support the arguments. The article offers suggestions on how to narrow the gap between academics and practitioners and how to find a way of not only delivering science to practitioners, but also making science benefit society. Progress is necessary to move toward a better academic–practitioner dialogue and thereby advance both science and practicePeer ReviewedPostprint (author's final draft

Behind league tables and ranking systems: A critical perspective of how university quality is measured

Purpose – This study focuses on university ranking systems and the popularity they have reached as instruments to stimulate the assessment of universities’ quality. The inherent controversy of such evaluative procedures assists their diversification. In this paper we examine whether we are converging to more homogenous measurement approaches testing our hypothesis for the Spanish case. Design/methodology/approach – A two-step approach is suggested. First, we qualitatively scrutinise the indicators used in four selected Spanish rankings. Second, we empirically test potential differences in the ways universities are ranked. Findings – Results reveal that although the plurality and multiplicity of indicators there is a positive and significant relationship between the rankings analysed, evidencing some degree of convergence among Spanish university rankings. Social implications – Because rankings do influence behaviour and shape institutional decision making, a better understanding of how these assessment tools are built is essential. Originality/value – This paper provides a comprehensive survey of university rankings in Spain, offering a new perspective of the current state of the art of ranking systems in this particular country. Also a set of managerial implications for a better improvement of such benchmarking tools is presented.Peer ReviewedPostprint (author's final draft

Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR

Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business operations. However, despite a growing body of literature, results and definitions remain somewhat contradictory and fractured. Taking a marketing business ethics perspective, this article examines the influence of CSR in firms and its impact on consumer buying behavior through a systematic examination of state of the art literature over the past two decades (2000–2020). Our review identifies a theoretical connection between CSR initiatives and positive consumer reaction yet a lack of material relevance. Most publications have assumed linear and rational decision-making, and comparative studies addressing contextual factors e.g. culture are lacking. Following from this, our paper addresses the results and implications of CSR activities concerning these elements and creates a new framework through which consumer behavior can be analyzed

Towards a Network-based View of Effective Entrepreneurial Ecosystems

We conceptualize entrepreneurial ecosystems as fundamentally reliant on networks and explore how and under what conditions inter-organizational networks lead an entrepreneurial ecosystem to form and evolve. It is widely accepted that entrepreneurial ecosystems possess a variety of symbiotic relationships. Research has focused considerable efforts in refining the structure and content of resources found within these networked relationships. However, merely focusing on actor-level characterizations dilutes the notion that social relationships change and are complex. There has been little conceptual treatment of the behavioral and governance factors that underpin how quality interactions composing an entrepreneurial ecosystem develop and change over time. In response, we provide a longitudinal ethnographic study examining how ecosystems are managed and evolve in their relational configurations and governance at critical junctures. Using mixed methods and data collected over three years, we reveal a cyclical process of relational development central to the initiation, development, and maintenance phases of a valuable entrepreneurial ecosystem. We contribute to a conceptualization of effective ecosystems as reliant on networks, we reveal the behavior and governance characteristics at play in the entrepreneurial ecosystem during each phase of its evolution

Transmitting the Entrepreneurial Spirit to the work team in SMEs : the importance of leadership

Purpose ¿ To establish the extent of the influence of variables which, under a particular style of leadership, form the necessary basis for encouraging and developing group, entrepreneurial activities carried out within the context of small to medium-sized enterprises (SMEs) thus explaining the transmission of the entrepreneurial spirit to the work team and, consequently, the existence of collective entrepreneurship in the firm. Design/methodology/approach ¿ From the results of a questionnaire carried out via personal interviews with over 100 firms, a confirmatory factorial analysis was carried out that provided us with the variables to be studied. The cause/effect relationships and their implications were obtained from applying a LISREL8 analysis. Findings ¿ A leadership based on relationships shows a positive impact, with an intensity of more than double that of participative leadership. A task-oriented leadership style reduces the chances of transmitting the entrepreneurial spirit to the work team by having a negative influence on the generation of collective entrepreneurship in the firm. Research limitations/implications ¿ The models contain the relations of ¿causality¿ between these latent variables, assuming that the variables observed therein are indicators or symptoms of those other variables. This could be considered as a limitation to our analysis as the study of covariance. Practical implications ¿ The model has important applications for the process of incorporating new CEOs into the organization. Originality/value ¿ This paper presents confirmation of the need for aspects traditionally associated with the figure of the entrepreneur to be transmitted to the organization¿s collective as a whole and for the existence of collective entrepreneurship: an area of management that has thus far received relatively little attention and which could have important practical implications. Keywords Entrepreneurialism, Team working, Leadership, Small to medium-sized enterprise

Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

[EN] The new business challenges in the B2B sector are determined by connected ecosystems, where data-driven decision making is crucial for successful strategies. At the same time, the use of digital marketing as a communication and sales channel has led to the need and use of Customer Relationship Management (CRM) systems to correctly manage company information. The understanding of B2B traditional Marketing strategies that use CRMs that work with Artificial Intelligence (AI) has been studied, however, research focused on the understanding and application of these technologies in B2B digital marketing is scarce. To cover this gap in the literature, this study develops a literature review on the main academic contributions in this area. To visualize the outcomes of the literature review, the results are then analyzed using a statistical approach known as Multiple Correspondence Analysis (MCA) under the homogeneity analysis of variance by means of alternating least squares (HOMALS) framework programmed in the R language. The research results classify the types of CRMs and their typologies and explore the main techniques and uses of AI-based CRMs in B2B digital marketing. In addition, a discussion, directions and propositions for future research are presented.In gratitude to the Ministry of Science, Innovation and Universities and the European Regional Development Fund: RTI2018-096295-BC22.Saura, JR.; Ribeiro-Soriano, D.; Palacios Marqués, D. (2021). Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research. Industrial Marketing Management. 98:161-178. https://doi.org/10.1016/j.indmarman.2021.08.006S1611789

Firm survival: The role of incubators and business characteristics

This paper analyzes the impact of business incubators on firm survival. Using a configurational comparative method, namely fuzzy-set qualitative comparative analysis (fsQCA), the article also examines whether degree of business innovation, size, sector, and export activity affects firm survival. Results show that, when combined with other variables (i.e. sector, technology), business size is a sufficient condition for firm survival. Likewise, incubators alone cannot affect survival. A combination between incubators and other factors is necessary to ensure firm survival.Mas Verdú, F.; Ribeiro Soriano, D.; Roig Tierno, H. (2015). Firm survival: The role of incubators and business characteristics. Journal of Business Research. 68(4):793-796. doi:10.1016/j.jbusres.2014.11.030S79379668